The problem, when trying to re-package Jesus, or even package Him at all, is to find some sort of wrapping that is more enticing, more attractive, more beautiful, more delightful, more glorious than Himself.
If you can, then you are "selling" the wrong Jesus.
If you can't, then it is better to leave Him unpackaged, as any packaging will appear (and be!) tawdry in comparison.
Fair are the meadows, fairer still the woodlands,
Robed in the blooming garb of spring;
Jesus is fairer, Jesus is purer,
Who makes the woeful heart to sing.
Fair is the sunshine, Fairer still the moonlight,
And all the twinkling starry host;
Jesus shines brighter, Jesus shines purer
Than all the angels heaven can boast.
--from "Fairest Lord Jesus", a hymn Protestants used to sing
UPDATE/CLARIFICATION: I love this hymn! Well, most of it. I quote it not as an example of trying to package Jesus, but in contradistinction to that.